Commonplace Blog

commonplace book. n. Formerly Book of common places (see commonplace n. 3). orig. A book in which ‘commonplaces’ or passages important for reference were collected, usually under general heads; hence, a book in which one records passages or matters to be especially remembered or referred to, with or without arrangement. OED Online. Oxford University Press, March 2015. Web. 5 April 2015.

commonplace blog. n A commonplace book in a blog.

Wednesday, August 5, 2015

What jingles do

[A] jingle is not just a way to sell you a thing—it's about linking an object with an emotion and transferring it to your long-term memory without requiring you to pay attention to it.

Seth S. Horowitz, The Universal Sense: How Hearing Shapes the Mind (New York: Bloomsbury, 2012)

Mary Whisner at 9:06 PM

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