Tuesday, August 11, 2015

Flirting vs. lecturing

There is value in sequencing information—not dumping a stack of information on someone at once but dropping a clue, then another clue, then another. This method of communication resembles flirting more than lecturing. 
Chip Heath & Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007), ch. 2

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