Tuesday, December 15, 2015

Hard work on a delicate writing project

Barry spent the next two weeks working twelve- to sixteen-hour days, trying to unravel and recast the technical language of the original concept paper into a project game plan. Then together, Tommy, Barry, and Bob dissected every sentence, searching for nuance. The words had to inform but not reveal too much, be clear but not condescending, emphasize technology but not mire in the technical, express confidence but not certainty, sound adventurous but not swashbuckling, make the project seem challenging but not impossible.
Gary Kinder, Ship of Gold in the Deep Blue Sea (New York: Grove Publishing, 1998), Kindle loc. 3553

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