Judging books by their covers

"I am very much against rushing to judgment. Who am I to judge a book by its cover? You're an author, Dan, you should know what I'm talking about. How would you like it if everyone judged your books by their covers?"

"They do!"

"But don't you wish they didn't?"

I know there's got to be an answer to this, but for the life of me I can't figure out what it is.

Daniel Asa Rose, Larry's Kidney: Being the True Story of How I found Myself in China with My Black Sheep Cousin and His Mail-Order Bride, Skirting the Law to Get Him a Transplant—and Save His Life (New York: HarperCollins e-Books, 2009), loc. 629